No matter how large your social media following may be, growing your email list should be a top priority. Whether you are building a personal brand or growing a business, having a robust email list can make the difference between success and failure.
Now, I recognize that that sounds pretty fatalist, but it’s the truth. Recently, there was a bit of turmoil in the online business world when it was announced that TikTok would be banned in the US. Although that decision has been revised, and we have yet to see what the final outcome will be, there were quite a few online brands that went into a scramble to try to recover what they thought would be a huge loss. These brands and influencers suddenly realized that their preferred platform was the only way they had access to their followers, and with TikTok disappearing, they ran the very real risk of losing their businesses.
We’ve seen this happen on other platforms as well. An influencer will spend years growing their following on Facebook or Instagram, only to lose everything when their account gets hacked, or even worse deleted altogether. Trust me, it happens. And when it does, these brands have a steep uphill climb to try to regain what they spent years building.
Imagine waking up one morning and discovering you had lost access to your entire client base. That’s exactly what can happen if your focus is only on growing your audience on social medi a platforms, instead of driving that audience to your website or a landing page that then captures their email and other pertinent information that can keep you in touch with them directly, no matter what happens to your social media accounts.
Growing your email list isn’t something that is going to happen overnight, but with the right strategy and persistence, you can own your audience and not have to rely fully on a platform that is owned and controlled by another company.
Photo by Onlineprinters on Unsplash
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