In my opinion, the most overlooked order of business is to establish a company vision. Your company vision equals your core values , plus your mission statement, plus your purpose. These three identifying elements define what your company believes in, what it stands for, what it values more than profit, and where the company is going. It also makes clear why the company exists and who the company serves. You’re going to get all that information combined into what we call, ultimately, your company vision.
If you don’t have clarity around these elements – around your company vision – your business will struggle. It’s going to remain in what I like to call a reactive state. You won’t be able to start proactively engaging in working in your business because you don’t know where you’re going, what you’re doing, and who you serving. If you can’t be proactive in your marketing and your messaging, or in your sales process, you shoot yourself in the foot.
Establishing the vision is only half of the equation when it comes to getting your company vision in place. There are two halves to it. The first half is you creating the vision. The second half is you consistently reinforcing the values – every day – within your company. What I mean is that you make sure that you are explaining the vision, the mission, and who it is that you serve every single day. Once you’ve created your company values, you need to create a plan to roll it out and identify how to integrate it into your company’s operations. You have to have this rolled out, and your employees need to buy into it.
Here are 6 specific ways you, as the CEO, and your leadership team can integrate your company vision and core values into everyday activities in the business:
It is important to remember that every employee you have represents your brand. That’s why it is so important to get your company’s mission and core values in place.
If you have any questions or would like a detailed blueprint for creating and instituting your company vision and core values, head over to tomaskeenan.com and sign up for the emails. You will get exclusive content that covers everything I’ve discussed here, plus so much more.
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